A REALTOR® versus a real estate agent
Why use a REALTOR®? Real estate agents are not all the same. All real estate agents are required to be licensed by their state real estate boards. But in Georgia, less than half of all real estate agents become REALTORS®.
- pledge to a strict Code of Ethics and Standards of Practice
- achieve higher production levels: nearly 90% of Georgia’s top 100 agents and top 50 brokerage firms are REALTORS®
- maintain a higher level of knowledge of the process of buying and selling real estate, including a national resource center to draw upon for the sale of or search for a home
- commit to treat all parties to a transaction honestly
- have access to the best data and tools: for example, Georgia-specific legal contracts to assure that a transaction is in complete compliance
- receive advanced professional education, certifications, and designations
- support local communities
An independent survey reports that 84% of home buyers would use the same REALTOR® again.
Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. For a $100,000 income tax problem, one would hire a Certified Professional Accountant (CPA). For a $100,000 legal question, one would seek the help of an attorney. For a real estate issue of such magnitude, it’s worth it to consult a real estate expert, a REALTOR®.
Here are a dozen more reasons to use a REALTOR®:
- A REALTOR® can help you determine your buying power by referring you to lenders best qualified to help you.
- A REALTOR® has many resources to assist you in your home search.
- A REALTOR® provides objective information about each property or community, e.g. local community information, utilities, zoning, schools.
- A REALTOR® can help you negotiate. There are myriad negotiating factors, including but not limited to price, financing, terms, date of possession and often the inclusion or exclusion of repairs and furnishings or equipment.
- A REALTOR® assists with your due diligence during the evaluation of the property.
- A REALTOR® can help you in understanding different financing options.
- A REALTOR® can guide you through the closing process and make sure everything flows together smoothly.
- When selling your home, a REALTOR® can give you up-to-date information on the marketplace and the price, financing, terms and condition of competing properties.
- A REALTOR® markets your property to other real estate agents and the public.
- A REALTOR® will know when, where and how to market your property. NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts.
- A REALTOR® can help you objectively evaluate every buyer's proposal without compromising your marketing position.
- A REALTOR® can help close the sale of your home.
A real estate agent becomes a REALTOR® when he or she is a member of the NATIONAL ASSOCIATION OF REALTORS®, the world's largest professional association. The term "REALTOR®" is a registered collective membership mark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS®.
Founded in 1908, NAR has grown from its original nucleus of 120 members to more than 1 million today. NAR is composed of REALTORS® who are involved in residential and commercial real estate as brokers, salespeople, property managers, appraisers, counselors, and others who are engaged in all aspects of the real estate industry.
Members belong to one or more of 1,700 local associations or boards as well as 54 state and territory associations of REALTORS®. They can join one of many institutes, societies, and councils. Additionally, NAR offers members the opportunity to be active in appraisal and international real estate specialty sections.
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